7 series PLUS

  • Logs are “live-sawn”.  By cutting straight through the log, you get a high percentage of spectacular and stable quartersawn sections with medullar flecks and cathedral grain all in the same plank.  Wide live-sawn planks show the various idiosyncrasies of each log, including knots, pith or mineral deposits.  


  • 4mm top layer is comparable to solid wood and can be sanded up to three times.


  • Crafted with precision Italian machinery.

  • Cold press lamination takes longer to cure but results in more durable, stable planks.

  • Features a strong 3-ply cross-grain construction. This design resists shrinkage, expansion and warping from seasonal changes.  A hardwood core enhances stability.

  • A 4mm wear layer can be re-sanded up to three times.

  • Radiant heat compatible (up to 83° F).


  • Wide and Long planks. 

  • Earthy base colors that allow the floor to be the backdrop of any home design style

  • Unique coloring process including reactive treatments, fuming and lime washing react with the wood to produce colors while keeping the  wood’s natural character and grain.

  • Eternal color pallets that last through all trends and never go out of style.

  • The addition of an American classic, Walnut, offers a rich brown with subtle grain that is unequaled in any specie.

  • Extreme Matte Urethane Finish enhances the wood grain. The look of an oil finish without the maintenance.  No Oiling Required! 


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About Sample

Hardwood flooring is a product of nature.  Each individual board has its own uniqueness in color, grain and characteristics.  The variations in color and grain shown in the sample may not represent the true characteristics of the actual flooring.


About Photo

Product photos and website images are to offer an impression and examples of the appearance of the floor.  The color, grain and character variations shown may vary from actual flooring due to the limitations in the reproduction of photography or the monitor resolutions.      



As natural hardwood flooring ages and is exposed to sunlight over time, the color and shade of the wood is subject to change.  Displayed Samples to some degrees are changed in shade due to the photosensitivity.  The change is normal for any wood products and it adds depths in color and enhances the natural beauty of the wood.